Session 4: The Art Of Effective Communication

Tuesday, December 10, 2019, 6:00 - 9:00 PM

ACCMA Headquarters:
6230 Claremont Ave. 3rd flr.
Oakland, CA 94618

How do you craft a compelling shared vision, articulate it persuasively, and engage people to join you in realizing it? Physicians can use stories to persuade, motivate and align others. We will examine how we tell, hear, elicit, validate, and suppress stories. The power of reframing and vulnerabilities to persuasion will be discussed, as well as how to create effective presentations and meetings as forms of narrative.

At the completion of this activity, the learner will be able to:

        - Recognize legitimate and illegitimate acts of persuasion.

        - Understand how to make communication gripping and compelling.

        - Utilize narratives to motivate and align people.


*Dinner Included

Jennifer Caleshu

A lecturer, facilitator, and certified executive coach for programs in leadership, communications, design thinking, and innovation. She is a member of the professional faculty at UC’s Haas School of Business, where she lectures on Leadership Communications, Fundamentals of Design Thinking, and Building Trust-Based Relationships. She has also facilitated both leadership and innovation programs through UC Berkeley Executive Education. She serves as Vice President of Marketing and Operations in her faculty member position for the Berkeley Executive Coaching Institute (BECI).

Components visible upon registration.